What is Digital Marketing?
Digital marketing is a multifaceted strategy aimed to target, reach out to, and build relationships with customers online, across a wide range of channels, ultimately getting them to make a purchase and more purchases in the future. The results of digital marketing are dramatic. Blogging alone can help brands bring in 67 percent more leads compared to those that never post. SEO also boasts a conversion rate of 14.6 percent, which is dramatically higher than the 1.7 percent conversion rate that traditional outbound methods deliver. Digital marketing consists of content marketing, Search Engine Optimization (SEO), video marketing, mobile marketing, online advertising, email marketing, and social media marketing.
What are the Types of Digital Marketing Companies?
There are several predominant types of digital marketing company malaysia, which are digital marketing agencies, full-service digital marketing agencies, inbound marketing agencies, SEO agencies, online ad agencies, social media agencies and web design agencies. A digital marketing agency reaches customers online through omnichannel marketing, multichannel marketing, or single-channel marketing. With multichannel and single-channel marketing, agencies interact with customers in one or multiple channels such as websites, blogs, email, social media, and more.
As for a full-service digital marketing agency, they tend to be larger than most other types of agencies and offer a variety of digital marketing services. Businesses often partner with full-service digital marketing agencies because they have the experience doing specific projects that the businesses need to be done, such as lead nurture campaigns or a website redesign.
Third, an inbound marketing agency offers inbound marketing tactics and strategies, which differ from traditional outbound strategies. Inbound agencies seek to position a business online where customers can find them, build trust over time, and eventually generate sales. Fourth, digital marketing agencies that specialize in SEO (search engine optimization) help their clients’ websites and website content to rank high on search results. They will have specialists perform keyword research, website audits, backlink audits, website and blog content, link building, and many more things necessary.
Fifth, online ad agencies focus on paid search, also known as paid advertising, which is another method to increase traffic to a website. As compared to free organic traffic, paid traffic involves spending money to bid on keywords and ad placement on search results. Digital ads can appear on websites, search result pages (SERPs), and social media channels. This can bring you leads quickly, but your campaign must be set up properly to reach your target audience.
Sixth, social media agencies come in handy to companies when they are in need of establishing and maintaining a social media presence. Social media agencies can manage and produce social content and set up advertisements on social platforms like Facebook, Twitter and Instagram. They will also offer services related to responding and reacting to customer interactions on social media platforms. Sometimes, they could also provide an influencer outreach in their business to affiliate with the market.
Last but not least, a web design agency consists of creative designers who customize and optimise websites or web pages for businesses, based on their specific themes and necessities. Web designers will handle the look, feel, and functionality of the pages, whether it’s for a brand new website, a website redesign, or a smaller project. Common services offered by website agencies include user experience and user interface (UX/UI) design and research, image creation and storage, web development, and web hosting. Read more here.